Customers have told me that we're sort of known for our many, many mounting bracket options. We make a mount to attach to virtually any display application, and if it's not one we already have we're always ready to develop a new way to mount your lights to whatever you need them to attach to. We do the fabrication for these interesting one of a kind projects in house. Over the years we've made literally hundreds of Custom mounting clips, hooks, clamps, and clasps for all types of tradeshow displays.
Here is one we did recently for a customer whose stem lights needed to attach to a piece of extrusion that was oriented in an unusual way. They sent us a small piece of their extrusion and we designed this Custom mount which held tight and was easy to use.
It doesn't stop at mounting brackets though. Really that is just the beginning. We're really great at taking our stock/standard lighting components and modifying them to fit your specific lighting needs. Our best selling LED stem light model SL-3000 and SL-3500 are built here in Fremont, OH so we love to work with you to give them some individual flare. From unique build configurations to special color finishes we're all about making your lighting unique for your one of a kind display presentation.
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6 Ways Lighting Can Make or Break Your Design?
By keeping these tips in mind when you’re considering lighting design in your display, you’ll be able to avoid the worst pitfalls of bad lighting design while enhancing your overall exhibit in the best possible ways. Not certain what elements you should go with in your display? The experienced professionals at Light Craft Manufacturing are ready to help. Reach out today for more information or to get a quote on our high-efficiency, high-quality lighting systems.
]]>Understanding The 3 Main Qualities of Light
The three main qualities of light are brightness, saturation, and hue. As its name suggests, brightness is identified as the amount of light that any given light source produces. From a psychological perspective, brighter lights have been shown to intensify emotions, while lower lights can be used to create an “emotional steadiness.” Saturation refers to the intensity of a given color. In fact, when it comes to lighting the more saturated hues tend to have an amplifying impact on emotions. Hue refers to the specific shade of light. Recent studies show that natural light can invoke feelings of happiness.
With these three qualities in mind, the actual color of the light can greatly impact a person’s experience. Take for example, a tradeshow booth. Marketers and graphic designers typically focus on the booth’s actual space. Are the brand colors prominently shown? Are the graphics compelling? Does the layout of the booth encourage participants to enter and engage with the company’s representatives? Answering these questions is vital to the success of the booth; however, it is equally important to remember that the booth’s lighting will also impact its success.
Understanding the three main qualities of light can help you to develop a welcoming tradeshow booth. Additionally, you must remember that the direction of light can effectively transform a space. As a general rule of thumb, lights that are positioned above the eye level will create a more formal atmosphere. Lights that are positioned below eye level can provide a feeling of importance. Spot lights are a great way to draw the eye into a space, which is why you see them at so many museums and art galleries. The spot light encourages a passerby to stop, analyze, and engage. Through the right combination of lighting, coupled with the appropriate directional cues, you can increase foot traffic to your booth, while simultaneously encouraging positive emotional responses.
Put Your Brand In A Positive Light
Whether it is in a gallery space or at a tradeshow, the right lighting choices can help your brand achieve a positive first impression, coupled with the appropriate emotional response. Light Craft Manufacturing, Inc. is proud to offer a wide variety of lighting solutions that can be customized to meet your unique needs. From spot lights that can draw a passerby’s eye to a specific entity on your showing floor, to soft recessed lighting that can promote positive emotions, Light Craft is here to help you choose the perfect style of lighting. To learn more, contact us today.
]]>Humans are drawn to light, which is a great factor to take advantage of when trying up your trade show game. Here’s how you can use dramatic light design to improve results at your next expo or trade how.
Though adding light to your expo booth greatly increases your results, knowing how to implement intelligent light design in your booth is half the battle. Fortunately, you don’t need an advanced degree in psychology or electrical engineering to get the job done! At Light Craft Manufacturing, we’ve helped improve countless trade show booths by adding dynamic light design that makes sense for the booth, the company and the environment. Please feel free to contact us today to get help in taking your trade show booth to the next level.
]]>Lighting: The Other Important Element
While the above trade show and exhibit components are vital in designing an attention-grabbing and sales-converting space, it’s the lighting that’s chosen that really makes such ground-breaking elements stand out. A bold and innovative product won’t generate much excitement if it’s shrouded in shadows. Bright and bold graphics won’t highlight what a company has to offer if they are overpowered by the lighting from other exhibits. The bottom line is without the right lighting, the message a company wants to deliver will be lost, the message not received by the audience and money wasted without utilizing the right lighting for trade shows and exhibits in 2019.
Backlighting
Few elements bring a lifelike quality to displays and exhibit components than backlighting. Customized backlighting that matches the theme and tone of an exhibit provides one of the most stunning spaces in a trade show.
Internal Lighting
Breathe new life into ordinary modular frame walls by using internal lighting. By doing so, flat walls that look one dimensional will instantly gain vibrancy and purpose.
Combine Shadows and Lighting
By combining shadows with lighting, the eyes of attendees are drawn to focus on certain key elements of a trade show or exhibit. Using shadows and light to showcase a new product or concept is crucial during busy events where a company might only have seconds to capture attention.
Custom Shapes
One trend that helps companies stand out from their competition is to develop custom shapes with lighting. One way to do so is by incorporating a company’s logo shape with the use of creative lighting.
Incorporate Movement with Lighting
Few things capture the eye than movement. When lighting is used to fuel movement, the possibilities for creating an attention-grabbing exhibit are nearly endless.
Light Craft Manufacturing is a leading provider of lighting solutions for trade shows and exhibits. For businesses who want to make 2019 their best year yet, partnering with a proven leader is key. Contact us today to learn how we can help!
]]>Choosing Your Design
The first step in specialty lighting is a consultation with our lighting experts. We work with existing designs and also provide in-house customization for lighting depending on what our clients need. This also allows our crew to pull from both stock solutions and tailor-made options. Whether you have a light bulb of an idea for your design, or you want to look through our portfolio for inspiration, we are here to assist you.
Picking the Right Lighting
In the trade show exhibit industry, we provide LED stem lighting, LED recessed lighting, LED track lighting, and fluorescent and LED back lighting. These are all eco-friendly lighting solutions for green exhibits and businesses. When you consult with our lighting team, we work with your budget, design, exhibit space, and expectations to choose the right specialty lighting.
Installing Lighting for Trade Shows
In addition, as trade show veterans we understand the specifications set on you by vendor spaces and exhibit booth limits. Along with helping you choose the right lighting style, color scheme, and type of display lighting, we focus on the end product. We ensure you are capable of installing and operating your lighting solutions.
After all, perfect lighting setup and design are only as effective if it is in full operation. We feature lightweight, easy to implement systems that ensure you are capable of handling your quality lighting for your exhibits. Our systems come with the mechanical and hardware requirements that you need to complete your specialty lighting setup at your exhibit space. This ensures you have the tools needed to carry out your lighting goals.
Working on a Trade Show Timeline
One of the biggest constraints that most specialty lighting customers have is time. Typically when you receive information about a trade show exhibit that you want to build a display for, you may have anywhere from one year to one weekend to set everything up. This includes more than just lighting, which is often the last part of the design process that exhibitors consider.
Have a lighting partner on call and ready to work with you for ongoing exhibit and trade show lighting projects. This way you are already thinking about lighting throughout your design process. Your lighting provider will also have a framework to work with in terms of understanding what types of lighting you already have and utilize.
This streamlines the design process and saves you money on purchasing duplicate systems, setups, and lighting fixtures. As an added bonus, your exhibits come out looking better as your lighting team has the capacity to provide a more consistent design.
Choosing a Lighting Team Today
Now that you understand the process of working with a specialty lighting team, it is time to contact the experts. Contact Light Craft Manufacturing today to schedule a consultation with one of our lighting experts. We are ready to begin the process of helping your hone your lighting design goals and expectations.
]]>Scandinavian Hygge Lighting
If you are looking for modern lighting uses, get comfortable with the Scandinavian concept of hygge. In a nutshell, hygge means coziness. A space that if hygge also creates an easy, airy feeling that is quintessential Scandi style. Whether you want to make your exhibit more modern and comfy for attendees, or you are focused on the Scandinavian minimalism wave, here is how hygge and track lighting come together.
As a rule of thumb, all overhead lighting is to be avoided in a hygee space. Yet you also want to minimize any lighting you have and use it only to create ambiance. Warm-white LED track lighting is much preferred over bright or glaring bulbs. You can also look into dimmers to soften the lighting source even further for the ultimate in hygee vibes.
Metallic Track Lighting
One of the lighting trends in 2019 is the metallic look. Carrying over the industrial modern vibe from 2018, this type of lighting features chrome, copper, gold or brass fixtures. For track lighting, these track heads can easily be updated. The metallic look has long been associated with luxury and expense.
By adding these modern accents to your exhibit lighting sources, you automatically elevate your space. To continue with the minimalist or Scandinavian styles, combine wood accents with metal lighting track heads for a visual balance.
Updated Lighting Configurations
A benefit of using track lighting is that you can easily create new lighting configurations. Say you arrive at a trade show venue and your booth size or shape has been changed unexpectedly. Track lighting lets you change the setup for an entire exhibit space in a flash. This is thanks to the lighting system that features multiple lighting heads that operate independently.
Track lighting also allows you to quickly change the lighting setup for any exhibit. Rather than dealing with preprogrammed computer code that generates light sequences, you can make the manual changes yourself. This makes it simple to handle last-minute set design changes without adding stress to your plate.
Added Bonuses of Track Lighting
How many times have you simply needed more light focused on an area of your exhibit? Chances are, more times than you can count. Here is where track lighting truly shines. Having multiple, minimized lighting sources available allows you to access some luminance without detracting from the rest of your exhibit experience.
If you are ready to put track lighting to good use for your trade show exhibits in 2019, get started today with Light Craft Manufacturing. Located in Freemont, Ohio, we are a family owned business established in 1987. We develop trade shows and exhibit lighting that includes eco-friendly solutions for the professional sector.
Contact us today to learn more about purchasing track lighting, track heads, or track accessories.
]]>These models all have the brightest output and widest flood. Compare and decide which is the best for your display environment.
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]]>As you consider the best lighting for your trade show exhibits, focus on sustainability. Yes, this refers to the popular concept of going green with sustainable exhibits. However, you should also prioritize being financially sustainable as a way to create more overall sustainability in your business. Which kind of lighting offers the most sustainability? LED lighting, and here’s how.
Eco-Conscious Exhibit Lighting
An LED bulb generates a tenth of the heat of halogen bulbs. As halogen bulbs are generating far more heat, this is a greater strain on the indoor HVAC system. Along with costing more to power halogen bulbs, you also use more electricity to maintain the same indoor temperature.
By changing to LED bulbs you go from consuming an average of 90 watts to just eight watts. This is a huge decrease in energy use, which is why environmentally sustainable trade show venues will use LED lighting exclusively.
Another interesting fact to point out is that LED light bulbs have a lifespan of about 55,000 hours. Compare that to the much shorter life span of about 1,00 hours with halogen lights. Think about how much more waste is going into the landfills when event and exhibit managers choose halogen light bulbs.
Finally, halogen lighting gives off minimal UV emissions, while LED lighting gives off zero emissions. If you are concerned with providing an environmentally friendly exhibit, LED leaves you with the cleanest exhibit air. Cut out any possible air pollution by choosing LED lighting for your trade show exhibits.
Financial Sustainability
The cost of LED bulbs is initially much more in comparison to halogen bulbs. However, you are buying fewer bulbs over the course of a trade show season. In addition, you are generating far less heat and consuming less energy with LED bulbs over the course of a single trade show season.
There are potential saving for the energy purchased to use at trade shows, in addition to paying for the energy to light up your exhibits during practices and trial runs. As a result, you want to choose the least expensive lighting for energy purposes, which is LED. This will help you reduce your utility expenses, putting more money back into your operating budget.
Longevity of Your Business
Changing to LED lighting in place of shorter lasting halogen bulbs in one way that lighting can also help you increase your return on your investment. Reduce the amount of labor spent on repurchasing and replacing LED lighting for your trade show exhibit. Instead, you can use that labor for designing and showcasing high-quality exhibits.
As a result, you are able to provide your exhibit visitors with the experience they come to expect from your brand. This helps to cement customer loyalty to your brand. You can see increased growth over the long term – all by changing the type of lighting to the more affordable, economical, and sustainable choice.
Find LED Lighting for Trade Shows
Get started with LED lighting for your trade show exhibits today. Established in 1987, Light Craft Manufacturing, Inc. is a leading lighting provider dedicated to the trade show and exhibit industry. As a long-lasting family owned business, we help our customers find their own success with competitive prices and speedy turnaround times.
Light Craft Manufacturing is focused on helping event managers and trade show exhibit planners excel. Our product line includes LED lighting, halogen lighting, and fluorescent lighting, as well as track lighting and lighting accessories. We sell USA-made lighting products we make right here in Ohio.
Contact Light Craft Manufacturing to find the perfect LED lighting to help reach your sustainability goals.
]]>The right trade show booth lighting not only provides optimal task and mood lighting for your display, but can create ambiance that your attendees will appreciate as well. And when it comes to lighting choices, you’ve certainly got options. From halogen and fluorescent to LED and everything in between, each lighting type comes with some inherent benefits. Ultimately, however, LED tends to be the best option for a trade show booth display – and for a few reasons.
Higher Output, Less Consumption
For starters, LED lighting offers the highest output in terms of lumens while also using the least amount of energy. This makes it a great choice for those who want to be more environmentally conscious in their booth set-ups without having to sacrifice brightness or light quality in the process. In fact, did you know that LED bulbs only use about 20% of the energy of a “traditional” incandescent bulb?
This. Combined with the longer lifespan of an LED light, makes LED lighting a practical choice for your trade show display. With the average LED bulb lasting for years upon years before needing replacement, this lighting choice can also save you money in the long run.
Flexible Configurations
Depending on the size of your booth, you may be somewhat limited when it comes to finding a lighting solution that suits your smaller display. This is where LED options can really shine, as they are flexible enough to be set up in smaller configurations. The same generally cannot be said of halogen and fluorescent displays, which may be better suited for larger spaces.
Versatile for Your Lighting Needs
No matter what your vision for your trade show display’s lighting may be, you can accomplish it with LED lighting. This type of lighting makes it easy to achieve any color you may have in mind while still offering plenty of control over color temperature, brightness and other important aspects of your booth’s lighting design. This makes it the most versatile lighting option by far. In fact, many LED bulbs can be controlled through a computer or other device so that you can change the color or adjust brightness remotely without the need to swap out bulbs. As a result, you can create a truly eye-catching display with ease.
Low Temperature Output
These days, some trade show venues have strict requirements when it comes to light and temperature output. Even if your venue doesn’t, controlling the temperature of your display is a must for keeping attendees comfortable. Unlike other lighting options that can put out a lot of heat, LED bulbs hardly put out any heat at all – making them an ideal option for areas where controlling temperature and heat output is important. And of course, if any of your display lighting will be located within reach, the last thing you want is for an attendee to accidentally bump into a light and become burned.
If you’re considering LED lighting for your trade show display, Light Craft Manufacturing is here to help. From LED stem lighting and recessed lighting to LED lamps and custom configurations, we have the quality products you need to help your trade show display stand out. Contact us today to get started!
]]>Museums are a constant source of fascination for humanity. They reflect our history, our creativity and our ingenuity through well-designed displays. However, in creating these displays, it's vital that we use elements that add to the overall atmosphere and prevent damage to the items on display. Our world's new focus on sustainability requires that we use lighting that provides the best efficiency without compromising the display's design. Here's a quick rundown of some basic considerations you'll want to keep in mind when you're designing your next museum display lighting design.
By taking the time to consider different aspects of museum display lighting, you can make the best possible selection for your exhibit's specific needs. But what if you're not quite sure whether your selection will be the best possible one for your project? The experienced professionals at Light Craft Manufacturing are ready to help. Please feel free to contact us today with any questions, for more information on our lighting systems or to get a quote on your next exhibit's lighting needs.
]]>Direct (front lighting) or Indirect (back lighting)?
Direct front lighting works exceptionally well when you need to showcase a product or specific imagery in your booth. It focuses the attention on a specific area of your booth, drawing viewers to those particular aspects of your design. However, it isn't necessarily the best choice in all situations. It can sometimes be too direct, and can create a glare on the wrong kind of materials.
When you need more subtle lighting that illuminates your booth on a whole without creating a specific point of focus, indirect back lighting can work very well. It can be diffused through translucent materials, such as fabric or plastic materials, infusing your booth with a gentle glow. But if it's overused, it can actually detract from your booth, so we recommend a careful mix of both types of lighting for many applications.
Track or Recessed?
Track lighting provides you with a range of options and the ability to adapt your display as you go. To change your booth, it just takes a little adjustment in the location and aim of the lights to shine them where you want them to go. Track lighting is versatile allowing you to create unique spans with light fixtures situated exactly where you need them.
By comparison, recessed lighting is typically enclosed in the display itself. It is adjustable in the way that the light pivots to angle where you want it to shine, but isn't as adaptable to change as track lighting is. Since it is generally enclosed excessive heat can be an issue but using LED recessed lights takes that concern away entirely since they produce very little heat.
Color Temperature
There have been extensive studies made with regards to light temperature and psychology. Generally speaking, warm light creates a sense of intimacy, a great option to consider if you'd like to have people spend more time in your booth visiting and providing you with information. If, on the other hand, you want to leave people energized about your brand, product or service, cooler lighting helps create that level of energy.
There are a wide range of light temperature options between these two extremes for your booth. These can include using colored light to make your booth stand out from the crowd, shifting tones to create a sense of movement and similar techniques to help you get the best out of your booth's light design.
By having an idea of what your lighting options are for your booth while you're going through the design process, you can have an idea of what each option will do for or take away from your booth. However, there are a range of other issues that may come into play for your design. For that reason, we recommend getting an expert opinion to ensure that your booth delivers every bit of performance you want from it. If you're ready to take the next step in your booth design, please contact us today to get started.
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LED, Halogen or Fluorescent: Which Light is Best for Your Project?
LED
LEDs, or light-emitting diodes, are an electronic light option that is taking the market by storm. As electricity passes through it, the diode emits light. Originally used in computers and electronic equipment, it's grown into a much larger market. These lights are available in a wide range of brightnesses and color temperatures, use very low levels of power compared to its predecessors and competitors and have become available in a number of different formats to make unique light design much easier to accomplish. This is an asset to exhibit design because LED can be used in so many ways and in so many places. LED’s are available in small configurations, making it a great option for limited space. It's also very cool, so it works well in areas where temperature control is a must. For area lighting, it works well for almost any application. However, it is most effective as indirect lighting that illuminates an area by reflecting light off of other surfaces, such as the ceiling or walls.
Halogen
When it comes to spotlights and direct lighting, halogen lights are capable of putting serious light on a particular spot, such as a stage. They also work well for area lighting and have taken over much of the market left empty with the changes in incandescent lighting energy use regulations. Like LED lights, they come on instantly and do not need a warmup period to reach full brightness. It delivers a bright, crisp light but also puts off a significant amount of heat both at the bulb and in the path of the light, which can make it ill-suited to some purposes.
Fluorescent
Long the standard of almost any area lighting task, fluorescent lights work by passing electricity through mercury gas in the bulb, causing it to light up from the added energy. Though they tend to be very economical in terms of energy use, they can take a significant amount of time to warm up, especially in cold conditions. Because they've been around for such a long time, it is relatively easy to find parts and bulbs for them in a wide range of sizes, brightnesses and color temperatures. Fluorescent lights stay cooler and last longer than halogen lights, but still tend to warm up more than LED lighting systems. Frequent cycling will also cost the bulbs some level of longevity.
Though all these lights have particular applications in which they work best, LEDs are quickly growing to take over a large portion of the market. If you're not quite sure which of these three options is the best for your trade show booth, exhibit or other project, Light Craft Manufacturing is here to help. Please feel free to contact us today for more information about our product and services, with any questions or to get a quote on your next dynamic lighting solution.
]]>Take a look at projection mapping, which uses LED lights to create three-dimensional displays. The way this works is by projecting an image onto a surface using LED lighting. You can use this technique to display logos, 3D images, and text on any surface including fabric, glass, brick, and carpet. It is great for changing images or text from display to display, or even within a single trade show exhibit.
Instead of printing signs or having lights prefabricated, you have the freedom to edit your design as you need to for each show. This is a fantastic way to attract attention at summer time trade shows where attendees might be repeats from previous events. Plus, you save money on having to get new displays constructed for every exhibit you do.
With kinetic lighting, your trade show booth can look like a miniature Summer Olympics. This kind of lighting design takes LED lights and turns them into brilliant pixels. Just as we’ve seen at some of the recent Olympic Games opening ceremonies use LED, these LED pixels can create anything from abstract art to moving animals running through the air. This technique involves LEDs that are connected to motors along with a truss system.
For the greatest impact within an exhibit, kinetic lighting is the way to go. Keep in mind the cost of this technology is still on the upper end since it’s relatively new. Yet if you are interested in being the first on the scene to create visual intrigue using kinetic lighting, then this summer is the time to run with this idea.
The concept of LED display boxes combines traditional staging windows with modernized technology. Take the idea of a shadow box used to present a small-scale image or a product. Now replace the screening window of the shadow box with an LED touchscreen. Inside the shadow box, you will continue to display replicas, products, or miniature stagings. However, exhibit goers are able to touch the screen of the display box and receive additional content.
For example, the content might include a flip-through brochure or a business logo that moves when tapped. You could also insert a video clip that sets the stage for the display. Add LED lighting to the top of the shadow box for a premium quality visual experience. This is an eye-catching experience that is sure to gain attention at your next trade show exhibition. By blending old school and modern day technologies for display boxes, exhibit goers already have an idea of what these display boxes are for. The use of the LED touchscreen elevates that experience to the 21st century.
LED lighting for trade shows has come a long way and has plenty of light-life left in it. If you are ready to upgrade your existing LED lighting for exhibit booths, let us assist you.
Light Craft Manufacturing, Inc. has been designing premium and reliable lighting for trade show exhibit booths since 1987. Contact us today to request more information about lighting solutions for your needs.
]]>Attending a trade show gives you the ideal opportunity to cater to the specific needs of attendees -- all of whom are there because they have a vested interest in what you have to offer. The fact that you have access to your target audience is one of the many advantages of a trade show. The downfall of that is that every other company in attendance is also vying for your audience's attention. The key is to develop a strategy that enables you to first capture that attention, then hold it long enough for them to learn about what makes your business unique.
Next to the products and/or services you offer your audience, your booth is the most important element of presence at a trade show. The visuals you choose go a long way in terms of capturing the audience's attention. The following ideas are ones that can elevate your brand and make it more memorable:
The graphics you choose for your brand help solidify its image in the minds of those who see it. When someone attends a trade show, you have about three seconds to pique their interest enough so that they want to learn more. Using stem lights to highlight display walls with printed grpahics helps you capture their attention in a way that's intriguing.
It's not surprising that lighting is one of the most important elements to consider when planning your trade show booth. What also matters a great deal is the kind of lighting that you use and the methods that you employ. Skillful LED backlighting, for example, can be added to your graphics to make them pop even when they are viewed from across a busy trade show floor.
Making your products and services look appealing involves the strategic use of lighting within your booth. For example, recessed LED lighting can be used to bring attention to a new product that you want to highlight. Track lighting is a versatile and adjustable element that can be used for a variety of trade show booth purposes and configurations.
Light Craft Manufacturing provides bright and durable lighting solutions that are customizable to your needs. Whether you are sprucing up an existing trade show booth or you're building a brand-new one from the ground up, we can help you develop the lighting solutions that achieve your goals. Contact us today to learn more about how we can help!
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Temporary Lighting with Intimacy
For an art exhibit that is temporary, you most likely want to avoid installing permanent fixtures and light sources. At the same time, the goal is to accentuate the art so it is in its best light, literally.
Don’t be afraid to opt for a low wattage light bulb, such as the 12-volt 145 lumens MR16 LED for illuminating single or smaller works of art. By drawing the viewer closer to the artwork for better inspection, it creates the illusion of intimacy. Of course, if you are working with a single large piece of art on temporary display you will need to increase the number of lights to cover the entire work or change to something that covers more area.
Selective Lighting Only
Whereas lighting can bring attention to a work of art, not having any lighting can also be a draw to the eye. Christie’s leading collection experts points out that you want to be selective with lighting. According to Andrew Molyneux, “Some works of art don’t have the same presence as others, or are in a position where lighting them won’t add to the atmosphere in the room as a whole.”
Consider which museum pieces are best suited to illumination. At the same time, use lighting to draw the viewer’s attention to certain works of art. Maybe an exhibit needs a refresh, which can occur quite easily by refocusing the lighting.
Light Beyond the Exhibits
In addition to lighting the works of art, consider how you are going to use lighting to encourage traffic flow. Well-positioned track lighting can easily create the illusion of movement. Opt for ceiling level lighting at the entrance, while using wall-mounted stem lights to bring the focus to the exhibits.
To maintain a cozy feel in a space, utilize floor lighting and table lamps that encourage viewers to hang around for a while. The use of lighting to create movement in the museum gallery works wonders for the overall vibe and atmosphere.
LED Versus Halogen Lighting
Another key decision for museums is whether to move from halogen to LED lighting. Yes, LED lights are more cost effective to operate long term, as well as environmentally friendly, due to the decreased energy usage. However, finding the right lighting balance of today’s LED lights and traditional halogen lighting requires attention to detail.
As Wired discusses, in addition to being cost-effective, LED lighting is free of heat and UV rays, which are damaging to the paints and hues of artwork. Yet halogen lighting offers a color output that is critical to the integrity of museum exhibits. This type of lamp has historically been the premium choice for getting the accurate spectrum of light for the best clarity of colors.
So what are museum curators to do? Halogen may be the conventional choice. However, for long term museum exhibits or those with an eco-friendly ethos, the move to LED lighting is more desirable. Many LED lighting options are available in a color temperature comparable to Halogen, so achieving the desired lighting effect with LED is possible and often preferable. Working with a professional lighting manufacturer, such as Light Craft Manufacturing, ensures you will be able to get the correct lighting for your needs.
Contact Light Craft Manufacturing today by calling 800-772-3152. We are available to help you make the best decision for your museum lighting needs.
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These models all have the brightest output and widest flood. Compare and decide which is the best for your display environment.
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Check Power Source
Before you choose a type of lighting for your trade show exhibit, contact the trade show venue for more information about the power supply. Questions to ask include:
The venue should have all of this information readily available ranging from guidelines for power use and lighting setup.
Choose Lighting Based on Mobility
As you select the lighting, remember that you will be required to transport the light fixtures and any accessories (extension cords) to and from the venue. Lightweight lighting that can be carried easily is your best option. If you need to use trolleys or hand trucks to move the lighting through the venue, make sure you have permission to do so before the day of the trade show. An insider's tip:
Optimal Lighting for Trade Shows
The benefits of using lighting for a trade show are extensive. Lighting creates a vibe and allure for your booth. It helps you stand out from the crowd. Properly designed lighting can also create a mood that generates emotions from trade show attendees. Emotion makes exhibits memorable, and that is what you want—to be remembered long after the trade show is packed up.
Some tips on how to choose the best trade show lighting include:
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This is a great example of how we're able to take our stock/standard light fixture and re-work it to serve a unique exhibit design.
If your exhibit design needs lighting that doesn't exist anywhere else. Give us a try to see what we can make for you.
]]>As you can see, track lighting is an excellent choice for many commercial and specialty projects. If you would like to learn more about how track lighting can work for your facility, contact us at Light Craft Manufacturing online or by phone today. We look forward to working with you.
]]>You Can Stand Out From Other Booths
While you will likely find that a lot of booths have lighting, there will be some that do not and those that do may be just plain using it wrong. These exhibitors will be at a disadvantage. Your booth will stand out with great lighting that enhances the design of your exhibit or highlights your produce or service, and the guests of the trade show will be forced to take a look in your direction. This means you will have a better chance to provide a pitch to them or bring them in to learn more. They’ll notice you from down the aisle and want to stop and take a look. Simply having that visibility will allow you more access than others in the trade show. We can look at your exhibit design and offer advice on what type of lighting to use, where to use it, and how to attach it.
You Can Highlight Parts of Your Booth
Not only can you use trade show lighting to make your entire booth more visible but you can also use it to draw visual attention to certain parts of your booth. Enhancing the exhibit design with accent lighting in coves, under shelves or counters, lighting back walls, and so on. You only have a small amount of time to capture the attention of the people that are in attendance and walking by. Lighting can help you draw their attention to the main things you want them to see in your booth in a shorter amount of time. No matter what you want to highlight, if you focus the lighting on these things, the sight lines of the guests will be drawn to them.
You Can Choose Different Types of Lights
You are not limited in the types of lights that you can use. In fact, as long as there are not limitations imposed by the facility, you can use whatever will make you stand out best. Whether you simply want to use the most efficient LED stem lighting to add visibility or you want to make a more subtle impression with LED accent lighting or LED back lighting is completely up to you. The options are almost endless and with our Custom capabilities we can design something that is unique to you own individual exhibit space.
Your trade show booth will simply be better with the right kind of lighting in place. Be sure to contact us for all of your trade show lighting needs.
]]>Of course nowadays you also have choices that save energy, reducing the cost of lighting your rooms and events. Here is what you need to know about different types of lighting so that you can make an informed decision about your next investment.
LED Lighting
The best choice for lighting commercial and trade show environments, as well as the home space is usually an LED lighting option. Compared to incandescent bulbs, LED lighting uses up to 90% less power without any loss in performance. LED lights even use less than compact fluorescent lights (CLFs) by a factor of two.
Pricing can seem a bit steep at first, but the length of time these lights last more than pays for the upfront investment. You get the maximum performance as soon as you need it - LED needs no warm up time to produce its lighting. And because LED produces light through the natural movement of electrons, they are completely free of toxic materials such as mercury and come in an extensive color temperature range.
Choose between LED recessed lighting, LED lamps and light bulbs, LED stem lights or LED backlighting. There is something for every application.
Halogen Lighting
Halogen bulbs are a more efficient form of incandescent lighting. They give off an attractive warm-white light that can often dim according to your preference without highly specialized equipment.
Choose halogen lighting when you need a powerful option for staging or large rooms. Halogen lighting is available in 12V and 120V stem lights, recessed lights and track lighting.
Fluorescent Lighting
Fluorescent light is created from an inert argon gas that interacts with a small amount of mercury. The current that flows through the tube causes the gas to glow, which is a powerful option for display backlighting, or in workshops, basements or other work areas. You also get around 20 times the lifespan of a traditional incandescent bulb, or around 20,000 hours of quality performance on average.
These lights are incredibly cost efficient without any loss in quality. One of the most interesting facts about fluorescent lighting is that it produces very little heat energy, so you can use as many of them as you like without creating an uncomfortable temperature in the room.
An extremely popular and effective option of fluorescent lighting is the compact fluorescent bulb (CFL). CFLs give you 10 times as much of a lifespan as an incandescent bulb while spending about 70% less energy. Although CFLs can be a bit more expensive, they will lower your electric bills in the long run.
Track Lighting
Track lighting is a favorite option for special interior design. In most cases, track lights are used to create a dispersed ambience that gives you focused lighting on kitchen islands, work desks or bathroom sinks. They are also use in display environments under double decks, or even attached to truss systems.
Track lighting is always a wise choice for large areas. It’s easy to supply power to a large number of light fixtures when they are all connected to a track versus being powered individually. There is a wide variety of options available for track lighting. There are great options for creating the appropriate length of the tracks, the intervals between the heads can be adjusted and fine -tuned, and in most cases a variety of light bulbs can be implemented to create just the right effect.
]]>B2011 is a mounting bracket for stem lights that need to fit onto extrusions that have 30mm holes.
It's quick and easy to use and holds stem light fixtures tight. Give it a try for you next display that needs LED stem lights attached to extrusion with 30mm holes.
]]>Fluorescent Lamps
Designed to minimize the amount of energy that is wasted as heat, fluorescent lights are effective at reducing heat damage. Their effects on ultraviolet, or UV, damage are less consistent, and depend on the specific type of fluorescent bulbs you use. Standard fluorescents produce a relatively insignificant amount of UV radiation, although over time they have been known to cause damage to fabrics, painted surfaces, and more due to UV emissions. On average, fluorescent lighting leads to 10 percent less fading than sunlight does, making it unsuitable for most museum applications.
Incandescent & Halogen Lights
You may have simply tried dimming traditional lamps, which usually rely on incandescent or halogen bulbs. Dimming helps to reduce the large amounts of heat that these bulbs emit, making them roughly as effective at preventing damage as fluorescent lights are. But this method also makes museum objects harder to see. In addition, some halogen light bulbs can rupture if not handled properly due to their immense heat. For these reasons, dimmed incandescent or halogen lights may not be the optimal choice as a long-term strategy.
LED Lighting
LED lighting is the best option in most cases. LED’s project virtually no heat outward at the objects they are lighting. Most LED lights are equipped with a heat sink that draws back the heat generated by producing light energy. Additionally LED’s produce virtually no UV radiation due to the phosphors within a LED lamp that convert the Ultraviolet light to white light. LED lighting is bright too. In years past LED lighting might not have been bright enough to properly illuminate what you are displaying, but this is no longer the case. While being super-energy efficient, consuming less power than their counterparts, LED lighting can be equally as bright. LED is available in a variety of color outputs to match almost any design need.
Radiation Filters
Radiation filters block both UV and infrared rays, reducing color fading and heat damage. They can be used to enhance fluorescent and halogen light bulbs, but only up to a point. Fluorescents with UV filters cause 30 percent less color fading than sunlight, while halogen lights with infrared filters cause 10 percent less fading.
As important as it is to avoid fading and discoloration, damage to your exhibits is only the first of many factors you must consider when choosing museum lighting. Your lights must also be clear, bright, and energy-efficient, creating a beautiful and accessible space for your staff and visitors. Light Craft Manufacturing gives you all the information you need to illuminate your museum effectively. To learn more about lighting for sensitive objects and spaces, visit our website today.
]]>Start Promoting Before You Arrive
You likely already have some contacts and prospects attending the show; reach out via email, a marketing campaign or with social media to set up appointments or invite these users to stop by. You’ll be able to set up interactions in advance and ensure you don’t miss anyone. If you have a traveling sales team, use the show to handle client meetings – you’ll save on travel if your salesforce can meet everyone they need to right at the show.
Engage in a Variety of Ways
You need to do more than just set up and wait for people to stroll by. Run a contest, have engaging entertainment or a fun tech toy and engage with visitors. Even simple games or a fun demo can make people stop and watch.
Join a Panel
You’ll position your brand as an expert in your field when you take to the stage to give a presentation or join a panel. When the attendees see you in action, they are more likely to make note of your brand and more likely to stop by and pay you a visit. This is an ideal and free way to make an impression and boost traffic.
Optimize with Lighting
The right lighting can make or break your booth. No one wants to visit a dark space or poorly lit booth; your products won’t look right and the entire effect just says, “we don’t care enough to get this right”. Proper lighting showcases your pieces like artwork in a museum and draws visitors to your booth. It illustrates your professionalism and attention to detail. A properly lit booth space shows your potential clients that you know what you are doing on the show floor and that you can be an asset to them too.
Offer Amazing Promos
The right promotional pieces can draw a lot of traffic to your booth. Giving away useful, trendy and desirable items with your logo brings in plenty of traffic. A recent trade show in Orlando featured two booths giving away fidget spinners as promo pieces and there was actually a wait to get into the booths.
Bring the Right Team
Bring along your best sales reps and the most outgoing employees you have, even if they are not in sales. You’ll need friendly, outgoing and professional people staffing your booth to make visitors feel welcome and forge a connection with show attendees.
Get Social
The more involved you are with show activities and the events that take place off the floor, the better. You’ll be able to make connections and invite visitors to stop by your booth and chat or even pick up a nice free gift. This will enhance your traffic and keep the visitors flowing into your booth all day. You should get social in other ways - -use the show hashtag to talk about the event on social media, livestream and even share snaps and Instagram shots of the event in real time. This can encourage other savvy social media users to visit your booth and connect.
You can use a variety of techniques to drive traffic, but if your booth is not properly lit or doesn’t showcase your materials and products the right way, you won’t make the impression you need to. Contact us to learn more about optimizing your trade show booth with expert lighting. You won’t believe the difference the right lighting can make and people will notice and respond to your booth in a positive way when they can see all you have to offer.
]]>There's a lot of pressure to create just the right booth design. The right lighting can be the difference between a booth that draws the right attention and one that gets lost in the maze of other vendors.
Using Lighting Effectively With Your Design
The first impression is often the most important. This is true in life as well as your trade show exhibit space. There are a lot of things going on at these events. The booths that customers come back to will be the ones that capture their attention and draw them in. You can do that in a number of ways – of course things like the personnel you have welcoming attendees and following up with customers and prospective customers is important, but lighting offers another way to effectively enhance the mood of your booth space. Here are some lighting ideas to consider, depending on your booth design:
Types of Lighting to Consider
LED lighting the number one best options for trade shows. There are a number of reasons for this: LED lighting is durable against the constant set up and tear down of the trade show world. They can last a long time, and offer great flexibility in terms of design and color. They are also more environmentally friendly than other option.
Creative accents like track lighting or pendant lights can add another dimension to your trade show booth. When considering the actual visual needs of your visitors, using a mounted track or hanging light in a sitting area can be an excellent way to offer the best light for them to read through written material about the company or converse with your staff.
Whatever your design ideals, the right lighting options can make a world of difference in your customer experience.
]]>Your trade show booth must be visually interesting in order to compel attendees to stop and learn more. You have only a few seconds to capture their attention as people pass by so your trade show booth must be attractive and stimulate their curiosity. The skillful use of graphics, along with the right lighting, draws your audience in without overwhelming them.
Whether your company is a small startup that is trying to increase brand awareness or your brand is already well known, you want trade show attendees to instantly recognize what you do. Remember that you only have a few seconds to compel those people passing by to stop and learn more information. If the purpose of your business or its trade show booth is ambiguous, it's not likely that attendees will take the time to learn more.
Make sure that your trade show booth focuses on an open and inviting design. Try to avoid obstacles and partitions that could create a physical or psychological barrier between those who are in attendance and what your business has to offer. If you must use a table, consider high end designed counters or kiosks.
And remember, no one wants to enter a darkened area to see your products or discuss your services. Instead use lighting to illuminate your space, and aim for a trade show booth design that is open to create an inviting presence.
Light Craft Manufacturing provides lighting solutions that turn your trade show booth from ho-hum to inspired. Show-stopping displays highlighted by the right use of lighting help businesses secure the attention of their audience.
A family-owned and operated company whose Ohio based plant manufactures many of our products, Light Craft Manufacturing has more than 30 years of experience in the trade show industry. Contact us today and discover how we can help make your trade show booth compelling and interesting.
]]>When looking for a lighting solution for your trade show or museum display or exhibit, you have many options to choose from. However, as the desire to go green and take steps to protect the environment becomes more important for many businesses and their customers, understanding the environmental impact of your lighting choices is crucial and can help guide your lighting decision. With that in mind, here are four key environmental advantages to using LED lights in your display or exhibit.
Increased energy efficiency
One of the most obvious environmental advantages of LED lights is their energy efficiency. Compared to either incandescent or compact fluorescent (CFL) bulbs, LED lighting uses up to 80 percent less energy. This energy savings is due to the ability of LED lights to transform energy into light more efficiently. In other words, an LED light is able to convert as much as 80 percent of its received electricity into light while a traditional incandescent bulb can only convert about 20 percent of electrical energy into light.
Because of this increased energy efficiency, a lower wattage LED light can replace a higher wattage fluorescent or incandescent light, reducing the amount of electricity used. This lower energy use directly translates into lower power plant usage and thus decreased greenhouse gas emissions.
Longer life spans
LED lights are well-known for their long life spans. Indeed, many LED lights are capable of lasting for almost 20 years with eight hours of usage every single day. This translates to a life span that is 40 times longer than the average incandescent bulb. The longevity of LED lights can help dramatically reduce the environmental impact associated with the disposal of old light bulbs and the manufacture and transport of new products.
All of the fossil fuels used by shipping and waste removal companies, the packaging material needed to transport new light bulbs and the energy used in the manufacturing process are drastically reduced, leading to direct environmental benefits.
Fewer lights needed
Compared to incandescent and CFL bulbs, LEDs distribute light better and are capable of focusing light more clearly in one direction as is needed in a trade show or museum display. Displays that utilize LED lights are able to use many fewer bulbs to achieve the same brightness level than those that rely on CFL or incandescent lights.
This reduction in needed bulbs helps to amplify the environmental effects of LED lights' energy savings and longevity. Because fewer bulbs are needed, the negative byproducts of the manufacturing and transportation process are reduced. A decrease in the number of bulbs used also directly translates to lower energy use, bolstering the already-impressive energy saving capabilities of LED lights.
No toxic components
While many conventional light bulbs contain a multitude of toxic materials, LED lights are completely free of harmful and environmentally-damaging toxic chemicals. For example, florescent lighting typically contains high amounts of mercury that is difficult to dispose of properly and can present a danger to the environment.
Mercury can build up in landfills over time, and disposing of fluorescent lights takes special effort and extra cost to mitigate the potential environmental impact as much as possible. On the other hand, because LED bulbs contain no toxic materials, these earth-friendly lights are entirely recyclable with no danger of contaminating landfills or ground water with dangerous chemicals.
Indeed, a study funded by the U.S. Department of Energy concluded that LED lights have fewer negative environmental side effects to the air, soil, water and other natural resource than either incandescent or CFL bulbs. In short, LED lights are the most well-supported choice for environmentally-friendly lighting and can easily be worked into your next trade show or museum display.
As a LED display lighting specialist, Light Craft Manufacturing can help you with your trade show lighting design; please visit our website for more information.
]]>In the tradeshow environment, a backlit display creates dazzling aesthetics that draw in the audience. It’s a forward thinking exhibit strategy that is both eco-friendly and effective. Consider some reasons backlighting is right for your next display.
It’s an Attention Grabber
Trade shows are often chaotic but tend to be redundant with one booth looking pretty much like all the rest. No matter what the layout, design concept or topic, they are few things that grab the attention of a passerby quite like brilliant light coming from inside your booth.
Something as simple you adding backlighting to your signage or a display graphic will boost the impact of the message and grab their attention. In a sea of similar looking displays strategically applied backlighting stands out. Let the backlighting draw them in and give you the opportunity to engage with your prospective clients.
It Makes Your Graphics Speak
Graphics create balance in your trade show display, and backlighting gives them a voice. White LED backlights will brighten the image, so vivid colors pop. Balanced, well-placed backlighting will increase the value of your tension fabric displays by fine-tuning the focus – almost lifting the graphic from the surface to create a truly enhanced visual experience.
It’s Cost-Effective Trade Show Lighting
Modern LED backlights mean lower costs and better portability. They are lightweight and easy to reposition, so there is less set up time and fewer transportation hassles. You pay less to create better lighting solutions all while modernizing the style of your booth.
Backlit trade show displays are the eco-friendly choice, too. You create marketing displays that you can use again and again whether it’s a graphic screen that encases your booth or a pop-up marketing sign made better with a backlight.
It’s not enough just to light it up anymore – sleek and modern displays must be stunningly visible to be memorable. Whether you are looking to create a modular display or an eye-catching pop-up, backlighting is a unique and elegant solution. Find out more about how you can put backlights to work at your next trade show by visiting Light Craft Manufacturing.
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