Trade shows often account for a large part of your marketing budget. That's because the ROI can be far better from a successful trade show than any other promotional initiative. With so much at stake, and so many other exhibitors, it's important that your trade show booth sets the right tone for your business.
There's a lot of pressure to create just the right booth design. The right lighting can be the difference between a booth that draws the right attention and one that gets lost in the maze of other vendors.
Using Lighting Effectively With Your Design
The first impression is often the most important. This is true in life as well as your trade show exhibit space. There are a lot of things going on at these events. The booths that customers come back to will be the ones that capture their attention and draw them in. You can do that in a number of ways – of course things like the personnel you have welcoming attendees and following up with customers and prospective customers is important, but lighting offers another way to effectively enhance the mood of your booth space. Here are some lighting ideas to consider, depending on your booth design:
- Spotlight Products. Spotlights can be used effectively to highlight a printed campaign or new product. This might be a focal point of your booth or you might spotlight different individual areas of your exhibit that feature products or graphics. You can also wash a large area with bright light using fixtures that throw a wide beam of light.
- Setting the Mood. Different colors and levels of light can help you set the right mood for your booth. You might opt for something festive, or something more subdued. The right lighting can be a terrific tool in conveying your company image, whatever your mood is.
- Practical Uses. In trade show booth design, lighting can be used to do any number of things. From enhancing textures within the setting to illuminating graphics. From highlighting products to creating comforting accents. It's easy to forget that lighting has a practical use.
Types of Lighting to Consider
LED lighting the number one best options for trade shows. There are a number of reasons for this: LED lighting is durable against the constant set up and tear down of the trade show world. They can last a long time, and offer great flexibility in terms of design and color. They are also more environmentally friendly than other option.
Creative accents like track lighting or pendant lights can add another dimension to your trade show booth. When considering the actual visual needs of your visitors, using a mounted track or hanging light in a sitting area can be an excellent way to offer the best light for them to read through written material about the company or converse with your staff.
Whatever your design ideals, the right lighting options can make a world of difference in your customer experience.