Humans have always been highly visual, and every aspect of your visual presentation can affect how people view your product. Why overlook your lighting choices?
It is well known that colors hold psychological meaning to the human brain, and you can use this information to your benefit with specialty lighting. Here are 5 ways that you can increase your sales using the right type of lighting.
Highlight Sales and Special Offers
If you have a loss-leader that is engendering loyalty and converting upsales, you can use the relatively simple technique of employing dimmers and some well placed bright lighting to bring attention to a certain product or area of your floor. Dramatic lighting techniques can be even more powerful when contrasted against well placed low impact lighting, and you can use the contrast to tell a story as well.
One of the most effective lighting techniques is track lighting. This specialty feature allows for variable positioning, giving a salesman the ability to bring animation and movement into the presentation. This is an especially good technique to use if you are trying to highlight different portions of your product at different times, or if you are trying to show your product in motion.
Back lighting gives the impression of separation in a display setting. The main product will seem more "in your face" and present when related to background items, a technique that can be used to add a great deal of gravitas to a product. If you want your brand to be seen as a serious, weighty competitor in the market, the judicious use of this specialty lighting will bring you that effect. Back lighting is a great technique for luxury products of all kinds - products that should not require a great deal of background to shine.
Being Environmentally Friendly
Believe it or not, people take your environmental footprint into account when deciding on whether to buy your products. To a certain segment of the population, synthetic, high production packaging and presentation actually take away from the authenticity of the product, not to mention the carbon footprint. Put these fears to rest in your customers with the use of LED lighting. LED lights are exponentially less harmful to the environment, and they are known as a durable lighting solution that actually bodes quite well under transport.
Comprehensive Lighting for Storytelling
Some lighting solutions require a mixture of the techniques above and some other professional tools that may be a bit esoteric to describe in detail here. Suffice it to say that the incredible lighting features you see in top museums, music concerts, and trade show floors are a product of a professional eye. Lighting is just as much an art form as it is a science, and having a true pro on your team to create your perfect look will pay off in spades.
The eye is so easy to fool that one may think that it actually craves the excitement of illusion. The more that you are able to provide this experience to your potential customers, the more likely they are to trust your ability to service their problems. Take a look at the way that you are highlighting your products and understand the power that specialty lighting has to give your sales an enormous boost. Light Craft Manufacturing stands ready to give you the specialty lighting solution that you need to move forward. Visit our website to familiarize yourself with our product selection, and give us a call or an email today for your initial consultation!