Ways Lighting Can Impact Trade Show Booths

Taking part in a trade show is something that can really help you boost your business. However, if you do not make yourself visible, it can be easy for people to look right over your booth. This is definitely not something you want. Other kinds of booths at the event may be a bit more loud or flashy, and if you do not make yours stand out, then you can be overlooked. That is why it is so important to use effective trade show lighting every time you exhibit at a trade show. Lighting will make your exhibit space look inviting and professional and will help people notice you and increase your sales and leads. Here are just a few ways that lighting your booth at a trade show can impact your business.

You Can Stand Out From Other Booths

While you will likely find that a lot of booths have lighting, there will be some that do not and those that do may be just plain using it wrong. These exhibitors will be at a disadvantage. Your booth will stand out with great lighting that enhances the design of your exhibit or highlights your produce or service, and the guests of the trade show will be forced to take a look in your direction. This means you will have a better chance to provide a pitch to them or bring them in to learn more. They’ll notice you from down the aisle and want to stop and take a look. Simply having that visibility will allow you more access than others in the trade show. We can look at your exhibit design and offer advice on what type of lighting to use, where to use it, and how to attach it.

You Can Highlight Parts of Your Booth

Not only can you use trade show lighting to make your entire booth more visible but you can also use it to draw visual attention to certain parts of your booth. Enhancing the exhibit design with accent lighting in coves, under shelves or counters, lighting back walls, and so on. You only have a small amount of time to capture the attention of the people that are in attendance and walking by. Lighting can help you draw their attention to the main things you want them to see in your booth in a shorter amount of time. No matter what you want to highlight, if you focus the lighting on these things, the sight lines of the guests will be drawn to them.

You Can Choose Different Types of Lights

You are not limited in the types of lights that you can use. In fact, as long as there are not limitations imposed by the facility, you can use whatever will make you stand out best. Whether you simply want to use the most efficient LED stem lighting to add visibility or you want to make a more subtle impression with LED accent lighting or LED back lighting is completely up to you. The options are almost endless and with our Custom capabilities we can design something that is unique to you own individual exhibit space.

Your trade show booth will simply be better with the right kind of lighting in place. Be sure to contact us for all of your trade show lighting needs.